If someone asked you to name 10 companies, which ones would you name first? The ones that you buy from frequently? The ones you’re nostalgic about? Or do you name the ones that are just universally well-known, like Coca-Cola? The name of a company is a majorly important part of their brand identity, and some agencies spend hundreds of thousands of dollars finding the right one.
Here is a look at how a handful of now-famous companies wound up with their current names.