STRATEGIES OF CONTENT MARKETING: A STEP BY STEP GUIDE TO CONTENT MARKETING?

STRATEGIES OF CONTENT MARKETING: A STEP BY STEP GUIDE TO CONTENT MARKETING?

strategies-of-content-marketing
strategies of content marketing


Research shows that many businesses do not use content marketing strategies, hence the purpose of this article is to outline relevant strategies of content marketing that can help you achieve your business goals

Let's now take a look at what content marketing entails.

Content marketing is one of the most efficient and effective ways to market your business. By creating valuable, informative, and interesting content, you can draw in potential customers and keep them engaged with your brand.


It is a great way to connect with potential customers and keep them engaged with your brand by creating valuable content.There are many different types of content you can create, such as blog posts, videos, infographics, and articles



When creating content, be sure to focus on your target audience and what they would find valuable. Think about the topics they are interested in and the problems they are trying to solve. Tailor your content to meet their needs and interests, and you will be successful in attracting and retaining customers.


TYPES OF CONTENT MARKETING


MARKETING THROUGH VIDEOS


strategies-of-content-marketing
strategies of content marketing


Video content is one of the most effective types of content for engaging and resonating with your audience. Not only is video content popular, but it’s also effective. Studies have shown that viewers are anywhere from 64-85% more likely to buy a product after watching a video about it.


There are many different ways to use video content in your marketing mix. You can create short, engaging explainer videos to introduce your product or service. You can create video case studies or customer testimonials to show how your product or service has helped others. You can also create video content that is educational or entertaining, such as lifestyle or how-to videos.


No matter what type of video content you create, be sure to make it high quality and engaging. Viewers are more likely to stick around if the video is interesting and well-produced. Be sure to also include a strong call to action



MARKETING THROUGH INFOGRAPHICS



strategies-of-content-marketing
strategies of content marketing


When it comes to content marketing, infographics are a powerful tool. They’re eye-catching and easy to digest, making them perfect for getting your message across quickly and effectively.


Here are some tips for creating effective infographics:


1. Keep it simple


Your infographic should be easy to understand at a glance. Use clear, concise language and avoid clutter.


2. Make it visual


Infographics are more effective when they’re visually appealing. Use interesting graphics and images to help illustrate your points.


3. Stick to a single message


Your infographic should focus on one key message. Try to boil down your topic into a single, clear statement.


4. Use data and statistics


If possible, use data and statistics to support your points. This will help to lend credibility to your infographic.


5. Keep it short


Infographics should be short and to the point.


MARKETING WITH BLOG POSTS



strategies-of-content-marketing
strategies of content marketing


Blogging is a great way to share your knowledge and ideas with the world, and it can also be a valuable tool for content marketing. By creating informative and interesting blog posts, you can attract more visitors to your website and help to establish your company as a leader in your industry.


In addition to writing your own blog posts, you can also create content by curating articles from other sources. This can help you to build a library of content that your readers can refer to time and again.


When creating content for your blog, be sure to target your audience and make sure that your content is relevant to their needs. You should also make sure that your posts are well-written and easy to read.


In order to maximize the impact of your blog posts, be sure to promote them on social media and elsewhere online. You can also use your blog posts to generate leads and attract new customers.


If you’re looking for a way to improve your content marketing, then keep reading!


CONTENT MARKETING WITH PAID ADVERTISING


strategies of content marketing
strategies of content marketing


Paid advertising is one way to generate leads and drive traffic to your website. Paid advertising can be a great way to supplement your content marketing efforts.


There are a few things to keep in mind when planning your paid advertising strategy. First, identify your target audience. Second, identify the best way to reach your target audience. Third, determine how much you’re willing to spend. Fourth, create a plan and track your progress.


Once you have a plan in place, you can start reaching your target audience with paid advertising. There are a few different types of paid advertising that you can use.


Display advertising is the most common type of paid advertising. Display ads appear on websites and apps. They typically include a picture, title, and description.Display advertising is also a form of advertising that uses static or dynamic images to promote a product or service. These images can be placed on web pages, in emails, or on social media platforms. Display advertising is often used to create brand awareness and to generate leads.


There are a number of different types of display advertising, including:


-Banner ads: These are the most common type of display ad. They are typically rectangular and appear at the top or bottom of a web page.


-Interstitial ads:Interstitial ads are full-screen ads that appear before or after a web page.


-Native ads: Native ads are ads that are designed to look like the content of the web page they are appearing on.


-Rich media ads: Rich media ads are interactive ads that allow users to engage with the content.


Display advertising is a great way to promote your product or service to a large audience. It is a very effective form of advertising and can be used effectively to market your services by driving traffic to a blog posts, videos, and  infographics that will lead to a conversion.


Google AdWords is the most popular.If you're looking to drive traffic to your website, Google AdWords can be a great way to do it. AdWords is a pay-per-click advertising platform that allows you to place ads on Google.com and millions of other websites across the web.


When you create an AdWords campaign, you'll choose a goal for your campaign, such as driving traffic to your website or getting more customers to call you. You'll then create ads that target people who are searching for what you offer.


When someone clicks on your ad, they'll be taken to your website or to a landing page where you can capture their information. You'll then be charged a fee each time someone clicks on your ad.


Google AdWords can be a great way to drive traffic to your website, but it's important to understand how it works before you start using it. Here are a few things to keep in mind:


1. Choose the right keywords that define exactly the audience you want to click on your ads


2. Set up negative keywords that will prevent your ads from showing in search engines to avoid wasting your budget


3. Make sure your website is ready, attractive and mobile friendly


4. Use Google analytics and other tracking tools for proper targeting and 


5. Make sure you know what your competition is doing to have a better idea on how to run your ads


6. Finally, make sure you use separate landing pages if you are running separate ads


STRATEGIES  OF CONTENT MARKETING


strategies-of-content-marketing
strategies of content marketing



Have a mission statement and goals for your content marketing business: Every successful business must have the above. The difference between a mission statement and goals is that that the mission statement of your content marketing business  must be centred around what your customers will gain from you, whereas your goals are a set of things your business will gain


A good mission statement defines your audience, how you intend to reach them and what they will gain. If your content marketing approach is blogging, you could have your mission statement in the about section of your blog


Goals however, are the things you plan to achieve that are beneficial to your business, and they might be touching on things such as; improving your revenue, making sales, getting leads, bringing in more traffic, search engine optimisation for your blog, creating more social media presence, increasing social media following, reduced cost etc.


Have Milestone you can use to measure your goals: Many people like setting goals but they don't care if they are measurable or not. A good goal must have key performance indicators that will help you know when you have reached certain milestones. Let's say part of your goals is to increase your social media following and presence, then targeting a certain number of followers on each of your social media platforms would be a good performance indicator that can be used to measure your goal. If you reach that specific number, then that would be a milestone that shows that you are achieving your content marketing business.


This strategy also applies to all your goals. If you have a search engine optimisation related goal, then your key performance indicator or KPI for short might be reaching a certain domain authority or having a certain page on your blog or website ranking in the first page of Google.    


Get relevant information about your audience. While this can be abused, it is important to stay within the confines of regulatory laws while doing this. There a few ways to achieve this:

1. Get demographic data 2.Get the feedback of your customers 

3. Create customer avatars.


Getting demographics:  These are data such as the age, gender, geographies and language of your audience. There are different softwares that are designed to help you achieve this. For example, Google has what is called Google analytics that helps bloggers do this. Also, if your content marketing business type involves the use of videos as explained earlier in this article, then YouTube studio is the place to visit to access your demographics if your video content is hosted by YouTube. Infact all social media platforms have some kind of inbuilt analytics system. In a situation where it is not available, the likes of monsterinsights might be necessary.


Getting feedback: This is a great way of knowing your audience. There a number of ways to do this. You can use Google forms to create surveys and analyse the data in real time. Another solution to this is by using  WPForms.

The purpose of getting feedback is to help you:

1.understand what they like or dislike about your business 

2. Know their challenges 

3. Discover areas of improvement

5.Proffer better solutions 

6.know how to craft your content marketing business.


Creating customer avatars: The above two strategies of knowing your customer or audience provides you with few of the required necessary information for preparing a buyer's persona or customer avatar. A customer avatar is fictional profile that is unique to each of your customers which helps you achieve proper targeting.


Decide on the type of content marketing type you want to deploy:

As stated earlier, there are different types of content marketing. We highlighted blogging, video making and infographics, but there are many other types that could be the best fit for your business depending on your target audience. For example, the following are other content marketing types you could deploy; ebooks, email, webinar, social media,

influencer marketing, case study, reviews, articles, podcast,etc.


Create the content: After deciding, which content type to use, the next thing is to simply create the content. To do this, you would have to do the following:

Research: Proper research is the best way to ensure that you create what people are interested in. There are a number of research tools that can give you insight on the necessary metrics that are fundamental to producing a viral content. Ubersuggest, buzzsumo, Google keyword planner,Tubebuddy, Answer the public  are just a few that can be used in content marketing via blogs and videos

Use creation tools: The world is moving fast in terms of technological advancement. There are many artificial intelligence creation tools and softwares that can be used to make your content marketing business more efficient. There are softwares that can write articles, blog posts,reviews, descriptions and many more, in just a push of a button. Others can produce a video from script writing to voiceover and production of high quality videos.

You can use tools such as Jarvis to write. For example, about 80% of this content you are reading was written with a free software. If you want to know more about how you can do this, then watch this video.

Invideo, is another software for video creation. But this one is probably the best
















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